Maximising returns from limited space

The Challenge

With limited space onboard it is vital that every product listed fulfils an authentic customer need and contributes to profitability. There needs to be a clear reason to buy for each product, be it great value, uniqueness or to meet an immediate need.

Our Approach

Data driven and using a category management approach to range selection, we treated categories as separate business areas which ensure all retail needs are catered for in the most efficient way with the optimum number of products. Aligned with this we incorporated space planning, promotional strategy and brochure design, all linked to continual review of performance to drive retail growth.

The Outcome

16% year on year growth in boutique sales

With a range of just 44 SKUs - less than half that carried by many competitors - that weighed only 11kgs, we were able to deliver 16% year on year growth in boutique sales. Just as importantly every product in the range made a strong contribution to total sales and we were able to deliver an offer to delight customers and positively represent the airline brand.

Cumulative Sales by SKU

Tags: Case Studies

© 2021 Versilia Solutions Limited. All rights reserved.
Registered office: 1 Rushmills, Northampton, NN4 7YB UK. UK Reg. No. 10107963
Website design oneagency.co

We have placed cookies on your device to help this website work better for you. Please activate the optional cookies below that you are happy for us to use. Alternatively please accept all and continue.

I/O Provider Type Name
Versilia Solutions Limited essential oa_
cookies_
consent
Description: Essential settings that allow the site to run as designed. It also stores your settings for all non-essential cookies.
Googleperformance_gid
_gat
_ga
Description: These cookies are used to collect anonymous information about how visitors use our website. We use the information to compile reports and to help us improve the website. Read Google's overview of privacy and safeguarding data

Accept all Save my settings