Heightened customer expectations, massive advancements in technology and the rise of omnichannel commerce are just a few of the trends reshaping the world of retail.
Retailing on board aircraft has a complex supply chain and these changes provide new challenges for airlines to meet customer demands – all while opening the door to significant opportunities.
Traditional approaches will no longer work in the face of change; now is the time to clearly define new aspirations, make fundamental updates to operating models and rethink retail. Those that make moves now may enjoy a sustained advantage for decades to come. We deliver revenue growth through a in-depth understanding of your customers' needs. Continuously adapting to the 'next normal' in retail is vital to our ongoing success.
We help you maximise returns by utilising retail analytics and industry insights from both our team of experts and our intelligent search algorithm.
Everything we do for you is focused entirely with your specific customer in mind. We understand the needs of your customer base and build the retail proposition on your customer proposition and brand values.
To adapt to new customer behaviours and preferences, we evaluate your current omnichannel offering and identitfy opportunities to innovate and fill gaps. As omnichannel shopping is becoming the new norm for consumers, airline retail needs be ready to adjust to such expectations. The team at Versilia will build this important additional revenue stream for you from design to implementation.
Our retail team has vast experience working in some of the biggest FMCG and retail brands in the marketplace. This knowledge has been adapted for the specialised environment of airline retail to ensure we can provide the right products at the lowest cost.
I have over 25 years' experience in retail commercial and trading roles across both high street and travel retail. While starting my career at Marks & Spencer's European food head office in Paris, I was exposed immediately to the unique and different retail habits that each consumer across different nationalities display. This crucial early learning has remained engrained in my approach to range planning and retail strategy ever since and is applied across the globe to our customer airline accounts at Versilia.
Mark Evans, Head of Trading
Creating a unique fresh food offering for the launch of the new Air Malta Buy on Board