Flexible barset loading on JetSMART Argentina and Chile

The Challenge

The pandemic brought strict restrictions to our clients flying program, reducing the number of sectors flown and the number of aircrafts, as well as a big decrease in Load Factor.

We needed to act fast and adjust to the new reality. Our pre-pandemic loading scheme and range needed to be reviewed to decrease the growing cost we and our clients were facing and to maintain revenue.

Our Approach

Our team of data and category specialists reviewed the variety of data sources to identify all areas of concern. Through this process we were able to reduce the pre-pandemic range, keeping only the most profitable and exciting products listed. We also modified the menu brochure design and optimised the packing of the barset - whilst maintaining its size - and loading scheme, which proved to be the most beneficial action

Our data allowed us to understand how long the barset would last through real time data analytics and identify the correct time to change, to minimise costs and maintain customer demand fulfilment.

The Outcome

loading and packing costs by 70%

Our data driven approach allowed us to react quickly and change the loading scheme from an all-day barset to a multiple day barset, whilst maintaining an exciting range, keeping low out of stocks onboard, driving profit and reducing loading and packing costs by 70%.

Tags: Case Studies | JetSMART

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