What we do

We provide a complete onboard retail solution – covering everything from commercial strategy and product sourcing to technology, logistics, cash management, crew engagement, marketing, and seamless service launch. Whether it’s food, drink, or luxury goods, we bring it all together.

Our mission

To be the partner of choice for airline retail programmes – built around each airline’s brand, people and passengers.

We deliver data-driven, insight-led solutions that enhance the customer experience, support crew engagement and bring every part of your retail offer in line with your wider brand goals.

Our solutions

Set up for success

Laying the groundwork for a tailored, high-performing inflight retail programme.

Catering management

Contracting and managing caterers across locations.

Marketing

Designing inflight promotions and menu items.

Pricing & product

Range design, pricing, and promotional strategy.

Flexible solutions

Adapting quickly to meet changing client and market needs.

Smooth day-to-day delivery

Ensuring seamless, consistent operations from front-end to backend.

Distribution

Designing and delivering a full network-wide model.

Crew training & engagement

Equipping crew to drive engagement and sales.

Technology integration

Streamlining operations with smart tech.

Control & compliance

Managing risk, payments, and financial reconciliation with confidence.

Merchant of record

Overseeing business risk and financial management.

Card handling & banking

Managing payments and reconciliation.

Drive results & growth

Measuring, benchmarking, and improving for long-term performance.

Performance & analytics

Monitoring range performance and aircraft touches.

Benchmarking

Comparing against industry leaders to raise the bar.

Continuous improvement

Refining processes to stay ahead and add value.

Our solutions

Our integrated digital solutions

Our technology architecture combines proprietary tools designed specifically for this market with off the shelf capabilities which enable us to collect more data, reduce costs, simplify processes, and improve productivity.

Versilia’s operational ERP nervous system, built specifically for the travel retail industry.

NEXUS was developed with key principles at the forefront of design including simplicity, a highly focus on integrations with partner systems, modularity and scalability.

Barset Allocation Tool

Versilia’s operational control tool, automating and optimizing loading decision making and simplifying operations by integrating powerful data and advanced system logic.

Versilia’s digital bridge tracking barset movements in real time, end to end.

The platform takes barset traceability to a new level providing cross-functional teams faster and more accurate data for decision making and optimisation.

Versilia’s unique crew app empowering airline crews as a sales force and providing training, information, feedback, incentivisation, performance monitoring and engagement direct to individual crew members.

LUZ is not just a training and engagement tool; it is a game-changer.

LUZ harnesses cutting-edge learning and AI insights to captivate and maintain the enthusiasm of its crew users. Features include:

Realistic simulations of onboard scenarios

Gamification and rewards

Instant feedback and ongoing performance tracking

Personalised learning paths

Crew: Your onboard sales force

Empowered, informed, and motivated crew are key to retail success. We give them the tools to deliver.

Our proprietary app gives crew instant access to product info, selling tips, targets and rewards – all in one place. Designed by Versilia, built for crew.

Engaging, in-person sessions to build confidence and product knowledge from day one.

We support your internal trainers with structured content and resources to keep training consistent and effective.

Performance-based schemes designed to motivate and reward crew fairly and transparently.

Ongoing support, regular updates, and active two-way communication to keep crew connected to the programme.

From leaderboards to spot prizes – we keep things fun, fair and focused on performance.

Case studies