Why Buy on Board programs are not always profitable – Mark Zimmerman
Catering to airline passengers with a payable service took off with the rise of the LCC industry in Europe during the first decade of this century. It was a resounding success, with early adopters such as easyJet, Wizz Air, Ryanair, and Norwegian Air Shuttle at times generating a significant share of their overall profits […]
Who’s really controlling Onboard Retail – and at what cost?
A quiet revolution is taking place in the retail space onboard aircraft. Its drivers are rooted in a genuine desire to offer choice – choice for airlines looking to differentiate their service offering, and choice for passengers who are increasingly discerning and whose expectations are shaped by their experiences on the high street and online. We’re seeing […]
Future trends in inflight retail: What airlines can learn from the high street
As someone who’s spent years helping airlines evolve their retail offering, I’ve always looked at what’s happening in parallel industries. What we’re seeing right now in retail and hospitality – particularly on the high street – is a wave of innovation driven by shifting customer behaviour and accelerated by necessity. And it’s packed with insight […]
Navigating the skies: How we’re reshaping inflight retail at Versilia
When we launched Versilia, our ambition was clear — to create a different kind of inflight retail partner. One that puts airlines first. One that isn’t tied to legacy systems or rigid models. And one that can move fast in a sector where agility is increasingly essential. Less than a decade later, we’ve built a […]