El reto del retail: menos espacio, más expectativas
Inflight retail must deliver on three fronts: Passenger satisfaction Operational efficiency Commercial performance The airline in question was carrying a large, underperforming range with little clarity on what was working and what wasn’t. Our challenge was to streamline the range – without compromising customer choice or brand perception. Our Approach: Category Management and SKU Discipline […]
Smart barset management for JetSMART Argentina and Chile
Adapting onboard retail in challenging conditions The pandemic presented major operational challenges for airlines across Latin America. JetSMART Argentina and Chile faced reduced aircraft utilisation, a limited flying programme, and lower load factors – all of which put pressure on retail performance and cost management. To maintain profitability and meet changing passenger expectations, we needed […]
Creating and managing a catering unit at Vienna airport
The challenge When quoted costs for Last Mile Services at Vienna Airport far exceeded the expectations of our airline customer, it became clear that the traditional supplier model wasn’t viable. The solution was to create a new catering unit ourselves – one that could deliver the required performance at a significantly lower cost. […]