When we launched Versilia, our ambition was clear — to create a different kind of inflight retail partner. One that puts airlines first. One that isn’t tied to legacy systems or rigid models. And one that can move fast in a sector where agility is increasingly essential. Less than a decade later, we’ve built a business that delivers exactly that — and it’s been an incredible journey so far. 

From day one, our independence has defined us. In an industry where many providers are deeply connected to catering, tech platforms or wholesale distribution, we’ve chosen to remain focused on one thing: delivering tailored inflight retail solutions that serve our airline partners and their passengers. That freedom has given us the ability to be objective, creative and responsive. 

Today, we’re proud to work across three core airline segments — and each one brings unique opportunities. 

Supporting low-cost carriers 

For LCCs, we offer complete retail delivery. These airlines often face challenges managing onboard retail in-house — from stock control and payments to crew engagement and margin performance. We step in with a full-service approach that simplifies operations and drives revenue, without adding complexity. Our flexible models allow us to scale with the airline and respond quickly to shifting demand.

Powering emerging airlines

New carriers are often the most open to innovation. They’re not held back by legacy suppliers or systems, and they’re ready to build modern, data-led retail programmes from scratch. That’s where we thrive. We help these airlines design agile, scalable solutions — combining smart product ranges with intuitive systems and efficient ground operations. 

Helping traditional airlines evolve 

For legacy carriers, the move to buy-on-board can be a significant cultural and operational shift. We’ve supported several through this transition — introducing hybrid models that retain key complimentary services while introducing paid elements where appropriate. It’s a careful balance of revenue optimisation and brand protection, and we take pride in getting it right.

Our ability to blend complimentary and buy-on-board services has proven particularly valuable for traditional carriers. We design commercial models that preserve the passenger experience while introducing new revenue streams — whether through smart menu structures, dynamic pricing, or flexible barset strategies. 

Across all segments, one thing remains constant: we build each programme around the individual airline. No templates. No off-the-shelf bundles. Just well-planned, high-performing solutions tailored to your passengers and your brand. 

Product selection that works 

We take a category-led approach to inflight retail — ensuring every product included in the range earns its place. Whether it meets an immediate passenger need, drives impulse purchase, or reflects the airline’s identity, each SKU has a clear purpose. 

Flexible, fit-for-purpose technology 

We don’t push a one-size-fits-all tech platform. Instead, we select the best tools for each airline’s size, structure and goals — whether that’s EPOS systems, inventory platforms, or payment integrations. This gives our clients the flexibility to stay up to date and scale smartly, without being tied to outdated systems. 

Lean, effective operations 

Our team may be small — around 80 people globally — but our impact is anything but. We run lean, efficient operations designed to deliver value, not bureaucracy. That means faster decisions, lower overheads, and greater responsiveness. It’s one of the reasons we’re trusted to manage high-value retail operations with confidence and clarity.

Leading through change

Sustainability is no longer a secondary consideration — and we’re supporting our airline partners to move forward. From optimised packaging and product sourcing to smarter barset planning and waste reduction, we’re building inflight retail strategies with environmental impact in mind. And while we still have work to do, we’re proud to be part of the solution. 

We’ve come a long way in a short space of time — but our focus hasn’t changed. We remain committed to independence, built for flexibility, and powered by a team of experts who genuinely care about getting it right. In an industry that continues to evolve, we’re not just keeping pace — we’re helping to lead.